Analysis of the latest environment and market coun

2022-09-23
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Data statistics: analysis of the latest environment and market countermeasures of the printing industry (III)

these data in Table 5 tell us that despite a series of challenges in the printing industry, the global total printing volume is still on the rise for a foreseeable period of time. Moreover, through efforts, by 2010, Asia will surpass Western Europe and climb to the second place from the previous third place in the world

how traditional printing enterprises find their own customers

Peter Drucker, a famous American Management Master, has made such an accurate definition for enterprises: the purpose of enterprises is only an appropriate definition, creating customers. To find the way out for traditional printing enterprises, the key is naturally to find our customers

learn from Hong Kong funded enterprises and take the road of expansion

in view of the changes in the domestic market and policies in recent years, the Hong Kong Printing Industry Chamber of Commerce clearly put forward four countermeasures that Hong Kong funded enterprises in the mainland can consider to take last year: (1) look for low labor prices and continue the development momentum of South factory moving north and South factory moving west. (2) Turn south and seek development opportunities in Southeast Asia, which is actively developing the printing industry. (3) Return to Hong Kong, take advantage of Hong Kong's regional advantages and extremely convenient trading conditions, continue to develop printing, or change to industry and trade companies to engage in related trade. (4) Improve their competitiveness, and adhere to the overseas printing business as the production focus of the enterprise

Hong Kong funded enterprises are like this, so how can our mainland enterprises engaged in traditional printing meet the challenge

as the saying goes: the power of example is infinite. Can we get some enlightenment from the successful enterprises

reading the list of top 100 Chinese printing enterprises (2007) released this year, we can find that the top 1, 2 and 7 are Donnelly China, RiFeng Accor printing group and China United Printing (Hong Kong) company. These enterprises almost have factories in economically developed areas such as Beijing, Shanghai and Shenzhen, and take the road of distributing points in China, gradually 2 and steadily encroaching on the market. With their relatively higher management level and product quality than that in China, they have a strong ability to expand the market. The sales of the first two companies reached 2.6 billion and 2.1 billion respectively in 2007, and the annual sales of the second company also reached 1.594 billion. For the printing industry with strong regional characteristics, the production point means the growth of business volume

of course, these foreign-funded enterprises also have a common feature that they supplement the domestic printing market with overseas printing business. Take Zhonghua business company as an example. They have six business departments in Europe, America and Australia, which provide services for overseas customers. Donnelly China is also proud to tell others that the global printing platform is their competitive advantage. Compared with them, the time for mainland enterprises to enter the international market is a little late, and we generally lack global network. However, over time, we can continue to do it step by step, and we believe that the continuous growth of overseas business can also be achieved

[case analysis] here, the practice of Shenzhen Jinjia company is also worthy of our praise. Instead of building new factories in various regions, they took advantage of their own technological advantages, took the form of equity participation, changed competitors into partners, and gradually expanded in various regions. As a result, they won an increasing market share in the field of tobacco packaging and printing in the country

actively extend the industrial chain

domestic traditional printing enterprises that do well also actively extend the industrial chain, and look for new growth points of enterprise profits in providing extended services to customers

[case analysis] Chen Chengwen's tiger lottery is a successful example of actively extending the industrial chain (on the newly released ranking list, his group ranks 16th and top). We can see the growth trajectory of his enterprise

Chen Chengwen entered the mainland from Hong Kong in July, 1989 to establish Humen color printing company. At this time, he was engaged in 6.1.1 color printing of cups with obvious ear making. In September, 1995, after the Tiger color company entered the stable development stage, the impulse to continue to start a business prompted him to go north to Tai'an, Shandong Province, and join hands with others to establish Shandong current Tiger color. Then, according to the market situation, he purchased the local brewery and extended the industrial chain to the demand side of the products

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